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ASH, Healthyroads Earn 11 "Golden Advocate Awards" for Marketing Excellence From HPRMA

National health and wellness organization American Specialty Health Incorporated (ASH) and its subsidiary Healthyroads earned 4 gold, 3 silver, and 4 bronze "Golden Advocate" awards from the Healthcare Public Relations and Marketing Association of Southern California (HPRMA) for a variety of their marketing and communication pieces. Covering all aspects of communication, from advertising and branding to writing and design, the Golden Advocate recognizes creativity and superior achievement in the field.

"It is wonderful to be awarded by HPRMA for our efforts, but it is also very important to us," said ASH and Healthyroads CEO and chairman George DeVries. "Not only does it validate the hard work of our employees, but it positions us as leaders in health and wellness promotion and helps us to fulfill our mission to 'empower individuals to live healthier and longer.'"

The annual awards were presented at an industry lunch ceremony on March 31.

ASH and Healthyroads, ASH's wellness subsidiary, won 4 gold awards for their:

-- "Check Out Healthyroads" email flier campaign
-- Healthyroads website
-- The History of American Specialty Health presentation
-- ASH Year-in-Review staff presentation

ASH and Healthyroads received 3 Silver awards for their:

-- Personal Health Coaching posters ("A Salt with a Deadly Weapon")
-- Holiday e-card
-- Healthyroads "Fitness Frontier" competition email campaign

ASH and Healthyroads materials were recognized with 4 bronze awards for the companies':

-- How to Challenge a Fit Company brochure
-- Healthyroads Success Stories posters
-- EngageHealthyroads website
-- Corporate headquarters relocation communications and materials

Many of the award-winning Healthyroads materials are available on the organization's client-facing wellness promotion website This site was created to help group and health plan HR managers and wellness champions build and lead successful campaigns to improve the health of their employees or health plan members.

About American Specialty Health and Healthyroads

American Specialty Health Incorporated (ASH) is a national health and wellness company that provides prevention and wellness services, specialty network programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 700 employees and serves over 20 million members.

Healthyroads, Inc. is the Total Population Health Management subsidiary of ASH and offers a wide range of personal health solutions--including award-winning telephone-based personal health coaching programs, member engagement promotion programs, incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online health improvement portal, Healthyroads offers wellness and prevention programs to more than 5 million members nationally.

For more information about ASH health and wellness programs, visit or call (800) 848-3555. Follow us on Twitter at or !