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Marketing Healthcare Today Honors American Specialty Health and Healthyroads With 5 Gold Aster Awards for Marketing Excellence

Health and wellness organization American Specialty Health Incorporated (ASH) and its Total Population Health Management subsidiary Healthyroads were recognized with 5 Gold Aster Awards for the companies' recent marketing efforts in the HMO/PPO/Managed Care/Insurance group. The Aster Awards program is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., and recognizes health care professionals for outstanding 2010 advertising and marketing efforts.

Scoring among the top 5 percent in the nation, Healthyroads and ASH won Gold awards for the following:

  • -- Healthyroads Challenges Posters; Category: Poster/Display - Series
  • -- Corporate Relocation Materials; Category: Special Events
  • -- ; Category: Websites
  • -- Take a Closer Look at Silver&Fit Flier; Category: Service Line - Seniors
  • -- Check Out Healthyroads Flier Campaign; Category: Direct Mail Piece - Series
  • -- Value-Based Health Care Promotion; Category: Internal Advertising Campaign

The 2011 Aster Awards received approximately 3,000 entries from across the United States, as well as Canada and South America. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.

All winners are posted on the Aster Awards website ( ), as well as published in Marketing Healthcare Today , a national health care marketing magazine.

About American Specialty Health and Healthyroads

American Specialty Health Incorporated (ASH) is a national health and wellness company that provides prevention and wellness services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 800 employees and serves over 25.9 million members.

Healthyroads, Inc. offers a wide range of personal health solutions—including award-winning telephone-based lifestyle and health coaching programs, member engagement promotion programs (, incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online health improvement portal, Healthyroads offers wellness and prevention programs to more than 6.1 million members nationally.

For more information about ASH health and wellness programs, visit or call (800) 848-3555. Follow us on Twitter at or !