American Specialty Health and Healthyroads Garner 8 Healthcare Advertising Awards for External and Internal Communications
Health and wellness organization American Specialty Health Incorporated (ASH) and its Total Population Health Management subsidiary Healthyroads recently earned 8 Healthcare Advertising Awards from Healthcare Marketing Report, one of the leading publications covering all aspects of health care marketing, advertising, and strategic business development. With nearly 4,000 entries, the Healthcare Advertising Awards are among the largest competitions in health-related communications.
ASH and Healthyroads received 2 Gold awards for their HDTV internal employee communications as well as their “Better Health is in the Bag” and “Better Health is Always in Fashion” retail industry wellness posters. In addition, Healthyroads was recognized with 2 Silver awards for its sales brochure and holiday e-card, and ASH also received a Silver award for its company relocation materials. A bronze-level recognition was awarded to Healthyroads for its “How to Challenge a Fit Company” health challenges brochure and the company received Merit recognitions for its “Check Out Healthyroads” direct mail campaign and its EngageHealthyroads.com employer health promotion website.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Gold awards were bestowed to 258 entries and Silver awards went to 240 entries. Additionally, Bronze awards were given to 219 entries.
About American Specialty Health and Healthyroads
American Specialty Health Incorporated (ASH) is a national health and wellness company that provides prevention and wellness services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 800 employees and serves over 25.9 million members.
Healthyroads, Inc. offers a wide range of personal health solutions—including award-winning telephone-based lifestyle and health coaching programs, member engagement promotion programs (EngageHealthyroads.com), incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online health improvement portal, Healthyroads.com. Healthyroads offers wellness and prevention programs to more than 6.1 million members nationally.